10 papers by 29 members of the Institute of Communication Studies (ICS) were accepted for presentation at the Annual Conference of the Chinese Communication Society, 2023.
More information (in Chinese) about the accepted research papers can be found at:
http://ccstaiwan.org/newdetail.asp?WN_ID=1682
※Chen-Yu Lai、Chung Yi-Jen、Wen Hsin Hsu
〈Impression management for interviews in the COVID-19 pandemic:
Preliminary exploration of the effect of personality traits and face mask styles in job applications〉
※Yong-Zhen Guan、Yen-Yun Chen
〈Explore how negative comments on social media influence organization’s crisis perception by Heuristic-Systematic Model〉
※Chih-Ching Hsiao、Wei-Hong Lin、Chen-Yu Lai
〈What makes a Good Apology During Crisis?
Exploring the Usage of Apology and Compensation as Crisis Response Strategies〉
※Ting Yi Chiang、Liu Chih Chin、Chia Wen Hsu
〈Amateur group buying is more powerful ? Key Opinion Customer of characteristics on the purchase intention of group purchase〉
※Chien Hui Liu、Shu Yi Huang、Hong Jiun Wu
〈A study of the effects of ‘Study With Me’ videos on learning efficiency and attention from the perspectives of emotions and social presence〉
※Tzu-Hsin Chang、Ya Man Cheng、Chien Hui Liu
〈The lack of attention: Exploring the different types of the netizen’s comments will influence how extent of audience in the short videos〉
※Hui Hsuan Liu、Mabel Ngieng Lin、Hsu Chuan Tsai
〈Is it Happier to Create a Finsta Account?
False Self-presentation on Instagram and the Impact of Using Finsta on Negative Psychological Emotions〉
※Mabel Ngieng Lin、Hui Hsuan Liu、Fu Chia Hsu
〈Exploring the effects of problematic social media use and selective exposure during weight management〉
※Ya Man Cheng、Tzu-Hsin Chang、Chien Hui Liu
〈Laugh at Memes：Exploring the Advertising Effect of Meme Marketing with Consistency Theory〉
※Chia-Wen Hsu、Chen-Yu Lai、Huei-Ling Jiang
〈Effect of social media marketing on Instagram towards subscription intention: A study of Netflix〉
