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Program overview

Projects

Program requirements

Minimum duration: two years

Minimum number of credits: 30

※Course requirements for：Division of Curriculum

MA Program ( including Minor Program ) in Academic Year 2024
MA Program ( including Minor Program ) in Academic Year 2023
MA Program ( including Minor Program ) in Academic Year 2022
MA Program ( including Minor Program ) in Academic Year 2021
MA Program ( including Minor Program ) in Academic Year 2020
MA Program ( including Minor Program ) in Academic Year 2019
MA Program ( including Minor Program ) in Academic Year 2018
MA Program ( including Minor Program ) in Academic Year 2017

 

Compulsory Courses

  • Communication Theories
  • Communication Technology of Topic Cathedra
  • New Media and Communication Workshop
  • Communication Research Methods: Quantitative or Qualitative Approach

Required Elective courses (students must choose four courses from the following list)

  • Starting from the 112th academic year, there are new course requirements: Virtual/Augmented Reality Communication Research.
  • Starting from the 112th academic year, there are new course requirements: User Experience Design Research (formerly known as “User Experience Research and Design”).
  • Communication Media, Branding & Marketing
  • Public Relations and Crisis Communication
  • Introduction to Human-computer Interaction Design
  • User Experience Research and Design
  • Environmental & Health Communication
  • Internet and New Media Marketing
  • Entertainment Media and Storytelling Marketing
  • Community in Cyberspace
  • Special Topics in Media Culture
  • Seminar in Interactive Media and Audience
  • Communication and Cognitive Psychology
  • Seminar in Integrated Marketing Communication
  • Persuasion: Theories and Practice

（Note: these requirements may be subject to change）

Program requirements

(including publication requirements and advisor-related matters)

Program requirements for:

Regulations for Master Degrees of ICS in Academic Year 2024
Regulations for Master Degrees of ICS in Academic Year 2023
Regulations for Master Degrees of ICS in Academic Year 2022
Regulations for Master Degrees of ICS in Academic Year 2021
Regulations for Master Degrees of ICS in Academic Year 2020
Regulations for Master Degrees of ICS in Academic Year 2019
Regulations for Master Degrees of ICS in Academic Year 2018
Regulations for Master Degrees of ICS in Academic Year 2017
Regulations for Master Degrees of ICS in Academic Year 2016
Regulations for Master Degrees of ICS in Academic Year 2015

Forms

Performance Related

Advisor-related matters

Academic achievements

Academic competition

Publication requirements

Thesis oral examination

  • The school’s postgraduate degree examination student status and graduation and leaving school refund processing principles (please read carefully) (.odt) (.pdf)
  • Graduation protocol and procedure  (.odt)
  • Checklist for program completion (.odt)
  • Application form for the thesis oral examination (to be submitted no later than one month prior to the examination date) (.odt) (.pdf)
  • Procedure and forms for the thesis oral examination (.odt) (.pdf)
  • Report form for the thesis oral examination (.odt)
  • Advisor’s consent for thesis submission (.odt)
  • Dissertation Academic Ethics and Originality Comparison Statement(.odt)(.pdf)

Thesis submission and school leaving clearance

  • NYCU thesis template (.pdf)
  • Thesis cover page (.pdf)
  • Information concerning school leaving clearance (.pdf)

Scholarships

Program outline

The Ph.D. program in Applied Arts—Communication Art and Technology Major was designed by the Institute of Communication Studies. This program encompasses two tracks: “New Media and Marketing Communication” and “New Media and User Experience.” The program aims to equip students with the skills necessary to be outstanding communication researchers. It includes core courses that provide basic knowledge and research skills in communication studies, as well as elective courses that establish the student’s research expertise. Students must participate in seminars, conferences, and publications to demonstrate their independent research abilities. The approximate completion time is between five and six years.

Program highlights

The program encompasses two tracks (“New Media and Marketing Communication” and “New Media and User Experience”) that offer students highly in-demand knowledge and expertise for the digital era.

New Media and Marketing Communication

The aim is to equip students with the creativity and skills required in the digital era through courses focusing on media effects, organizational management, narrative persuasion, and public relations campaigns.

New Media and User Experience

Drawing on user experience and psychology, students will be equipped with the skills required to be digital product producers or researchers. The courses will focus on interactive design, cognitive science, and technological arts.

Course requirements

Required courses

  • Communication Theories
  • Knowledge and Methodology
  • Seminar on Arts and Design (one credit per semester; a total of four credits are required)
  • Communication Research Methods: Quantitative or Qualitative Approach

Elective courses (students must choose four courses from the following list)

New Media and Marketing Communication

  • Strategic Management and Marketing for Media Organizations
  • Organizational Communication & Public Relations
  • Science/Technology Communication
  • Internet and New Media Marketing
  • Entertainment Media and Storytelling Marketing
  • Other courses approved by the curriculum committee

New media and User Experience

  • Introduction to Human-computer Interaction Design
  • Prototype Design and Production
  • Community in Cyberspace
  • Special Topics in Media and Culture
  • Communication and Cognitive Psychology
  • Visual Communication
  • Other courses approved by the curriculum committee

* Ph.D. students must select one field of specialization (New Media and Marketing Communication or New Media and User Experience) prior to taking the 2nd qualifying exam; they must complete three courses in the specialized field.

* For students of the Direct Pursuit of the Ph.D. degree, the credits completed prior to admission to the Ph.D. program can be included in the completed credits of the Ph.D..

Forms

  • Course requirements for the 2019 academic year (.pdf)
  • Program requirements (revised October 8, 2019) (.odt)
  • Publication requirements (revised October 22, 2019) (.odt)
  • Qualifying examination (revised October 22, 2019) (.odt)
  • Application form for qualifying examination (.odt)

Journal articles and conference presentations in 2024

Journal name

Social Science Medicine

Author

  • Shu-Chu Sarrina Li, Huai-Kuan Zeng, Shih-Yu, Lo

Title

  • Adopting the risk information seeking and processing model to examine the impact of personality on vaccination intentions in Taiwan

Conference name

74th Annual ICA Conference (ICA 2024)

Author

  • Shu-Chu Sarrina Li, Huai-Kuan Zeng, TeLin Chen

Title

  • Comparing the effects of extraversion versus neuroticism on COVID-19 information seeking and processing in Taiwan

Journal articles and conference presentations in 2023

Journal name

Public Understanding of Science

Author

  • Huai-kuan Zeng, Shih-Yu, Lo, Shu-Chu Sarrina Li

Title

  • Credibility of misinformation source moderates the effectiveness of corrective messages on social media

Conference name

2023中華傳播學會年會：衝突下的傳播辯證

Author

  • Chen-Yu Lai、Chung Yi-Jen、Wen Hsin Hsu
  • Yong-Zhen Guan、Yen-Yun Chen
  • Chih-Ching Hsiao、Wei-Hong Lin、Chen-Yu Lai
  • Ting Yi Chiang、Liu Chih Chin、Chia Wen Hsu
  • Chien Hui Liu、Shu Yi Huang、Hong Jiun Wu
  • Tzu-Hsin Chang、Ya Man Cheng、Chien Hui Liu
  • Hui Hsuan Liu、Mabel Ngieng Lin、Hsu Chuan Tsai
  • Mabel Ngieng Lin、Hui Hsuan Liu、Fu Chia Hsu
  • Ya Man  Cheng、Tzu-Hsin Chang、Chien Hui Liu
  • Chia-Wen Hsu、Chen-Yu Lai、Huei-Ling Jiang

Title

  • Impression management for interviews in the COVID-19 pandemic:
    Preliminary exploration of the effect of personality traits and face mask styles in job applications
  • Explore how negative comments on social media influence organization’s crisis perception by Heuristic-Systematic Model
  • What makes a Good Apology During Crisis?
    Exploring the Usage of Apology and Compensation as Crisis Response Strategies
  • Amateur group buying is more powerful ? Key Opinion Customer of characteristics on the purchase intention of group purchase
  • A study of the effects of ‘Study With Me’ videos on learning efficiency and attention from the perspectives of emotions and social presence
  • “The lack of attention: Exploring the different types of the netizen’s comments will influence how extent of audience in the short videos”
  • Is it Happier to Create a Finsta Account?
    False Self-presentation on Instagram and the Impact of Using Finsta on Negative Psychological Emotions
  • Exploring the effects of problematic social media use and selective exposure during weight management
  • Laugh at Memes：Exploring the Advertising Effect of Meme Marketing with Consistency Theory
  • Effect of social media marketing on Instagram towards subscription intention: A study of Netflix

Journal articles and conference presentations in 2022

Conference name

2022 台灣資訊社會研究學會年會暨論文研討會「元宇宙 METAVERSE」

 

 

 

 

 

數位創世紀學術實務研討會

 

 

 

 

 

想像大未來–數位多媒體教育的前瞻暨挑戰國際研討會

 

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

CHI Conference on Human Factors in Computing Systems (CHI ’22)

 

72th annual conference of the International Communication Association, ICA

 

中華民國人因工程學會暨學術研討會

 

未來之前，人類之後：第三屆媒介物質性論壇

Author

  • 賴宜君、陳唯一、蕭之晴
  • 林宇豐、陳加欣
  • 吳佩容、廖又弘、錢慜悅
  • 賴宸諭、蕭茿元、林星瑜
  • 賴宜君、陳思彤、李沛瑄
  • 黃藝萍、吳思穎（李峻德教授合著）
  • 林韋宏、林佳蓉、曾湘洳
  • 徐唯翃、關永鎮、林華恩
  • 陳思彤、李沛瑄、賴宜君
  • 許馥嘉、蕭之晴、許文欣
  • 李沛瑄、賴宜君、陳思彤
  • 錢慜悅、吳佩容、馬茗匯
  • 江惠翎、廖又弘、鍾宜蓁、田詠葳
  • 林佳蓉、陳鈺奇、徐唯翃
  • 游文靜、錢慜悅、羅敏
  • 許靜雯、馬茗匯
  • 林華恩、林韋宏
  • 陳鈺奇、廖又弘、臧雨儂
  • 關永鎮、曾湘洳、林韋宏
  • 林怡秀、游欣穎
  • 曾懷寬
  • 鍾宜蓁、沈夏（李峻德教授合著）
  • 黃藝萍、吳思穎（李峻德教授合著）

Title

  • 收回前請三思:探討使用 LINE「收回訊息」功能對網路交友的不確定性與未來互動預期之影響
  • 新型態 MV 體驗,探討互動性、敘事性對於閱聽人沈浸感、移情、態度與行為意圖的影響
  • 以情境危機溝通理論(SCCT)看組織應對社群媒體之錯誤資訊與留言
  • AR 導航安全嗎？探討行人的尋路策略差異對於使用 AR 導航及 2D 地圖的尋路能力及安全性之影響
  • 真的能專注嗎？以遊戲畫設計元素探討番茄中PAPP對使用者自我調節與拖延研究–以《Forest專注森林》為例
  • 使用者對心理健康諮詢聊天機器人之社會臨場感和信任感感知研究–以Wysa為例
  • 錯頻怎麼辦？探究通訊軟體LINE的人際衝突情境下收回訊息行為與關係強度對閱聽人負面情緒及關係滿足的影響
  • 影響虛擬實境運動遊戲之行為意圖探討：以 Beat Sabar 為例
  • 認同不僅要分享：初探長輩圖的分享與製作對成功老化之影響
  • 探討訂閱偶像訊息為粉絲與偶像間帶來的擬社會互動變化：以Bubble為例
  • 看不見更迷人？談數位語音平台Discord的社群互動與認同
  • 疫情讓我「快易通」— 行動健康科技的接受與顧慮
  • 即時通訊中的互動迴避策略初探以 — LINE為例
  • 你記得的都是真的嗎？網路新聞標題中情緒與誤導訊息對錯誤記憶的影響
  • 以科技接受模式探討疫情間學生線上視訊軟體使用滿意度：以Google Meet為例
  • 又種樹又專注？以科技接受程度與廣告框架探討消費者使用「FOREST 專注森林」APP意象之影響
  • Stand by me：以人類品牌理論探討同志Youtuber的依戀轉移
  • COVID-19新聞中的抗疫密碼：恐懼訴求與訊息面相對COVID-19疫苗接踵態度的影響
  • 「摯」力大考驗：探討Instagram摯友功能對給予社會支持與促進對方採用之互惠效果
  • Why did you/I read but not reply? IM users’ unresponded-to read-receipt practices and explanations of them.
  • Personality and information processing in fear-induced communication: Examining young adults’ intentions toward the prevention of micro-plastic pollution in Taiwan.
  • Miro，我可以信任你嗎？使用線上白板協作工具的信任感對於溝通和創意品質的影響
  • 校園健康諮詢聊天機器人角色設定

Journal articles and conference presentations in 2021

Conference name

2021 American Marketing Association Winter Academic Conference, AMA

 

2021在數位傳播與智能化大爆炸中創新國際研討會

 

TAICHI2021第七屆台灣人機互動研討會

 

2021數位傳播-賽博光廊暨飆心立藝學術研討會

 

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2021年「新媒體時代下的文化衝擊與社會責任」國際研討會

 

 

中華新聞傳播學術聯盟「2021年第12屆研究生學術研討會」

 

 

Annual Conference Of Taiwan Academy for Information Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2021思辨與行動：多元文化下的文化平權

 

 

2021 第一屆全球音像藝術研討會：視域進化

Author

  • 劉威麟（黃惠萍教授合著）
  • 黃藝萍、胡逸飛、鄭任妤
  • 林俊廷、黃藝萍（李峻德教授合著）
  • 余世章
  • 張采萱、馬茗匯、王允庭
  • 陳亭安、鄭宇芯、謝婷昀
  • Xiang-ni Fu, Cai-wen Li（Co-authored with professor Hui-ping Huang）
  • 謝婷昀、王允庭、傅湘妮
  • Wen-xin Xu,  Yun-xuan Su,  Li-rong Xu
  • Jie-yu Tsai,  Xia Shen
  • 鍾國暉
  • Yun-xuan Su, Hui-wen Lin, Rui-ting Li
  • Ting-yu Chen,Yu-ci You, Yi-zhen Zhong
  • Cai-xuan Zhang, Ming-hui Ma, Yun-ting Wang
  • Yun-ting Wang , Ting-yun Xie, Yu-xin Zheng
  • Cheng-yuan Wu, Liro-ng Xu, Ting-yun Xie
  • Xia Shen, Yan-qian Lai, Cheng-yuan Wu
  • Yu-ci You, Min-xin Xu, Ting-yu Chen
  • 鄧玉羚、曾鴻
  • 賴嬿阡、吳承遠
  • 王嘉瑄、田詠葳、蔡捷宇
  • Jie-yu Tsai
  • 田詠葳、王嘉瑄、沈品妤
  • 曾鴻
  • 許立融、賴嬿阡、謝婷昀
  • 陳思翰、陳亭安
  • 王嘉瑄
  • 吳詩茗、徐暢、許靜雯
  • 簡廷恩、黃詩云、林俊延
  • 徐暢
  • 馬茗匯

Title

  • What expectations have been confirmed? Clarifying expectation-confirmation congruity with task-technology fit and online/offline features for the continuance intention of mobile shopping apps.
  • 以危機情境溝通理論分析兩岸公眾人物醜聞後的危機傳播效果
  • 我該相信他（她）/它，信任研究應用於聊天機器人
  • 活到老，玩到老：以機器人為媒介鼓勵長者從事認知活動
  • Podcast 元年:探討 Podcast 創作者的行為意圖
  • AI 時代與虛擬網紅- 檢視使用者追蹤行為與使用意願(available in Chinese only)
  • The Impact of Social Media Hashtag Features on Consumer Attitude and Behavior
  • 網路「隱私矛盾」現象再思考：以大眾人際傳播模型探討Instagram之隱私管理功能使用行為(available in Chinese only)
  • Who is Affected by Covid-19 Pandemic News? Investigating The Third- and First-Person Effect of Pandemic News
  • Are you listening to the Podcast or the advocate of capitalism: An elaboration likelihood model approach for investigating the interaction between Podcast program types and different advertising appeals
  • 你也在搶嗎?以保護動機理論探討新型冠狀肺炎疫情之下的替代商品搶購行為(available in Chinese only)
  • Examining the Effects: the number of influencer’s followers and Hashtag type in advertising
  • To examine Para-Social Interaction and Uses and Gratifications of audiences watching Virtual YouTuber video
  • The podcast fever: The investigation of the behavioral intention on podcast production
  • What’s wrong with performing PDAs on Instagram? From the perspective of interpersonal similarity and intimacy of PDA photos, the influence of speculating motivation difference and social norms on impression formation of PDA photos
  • How many times do you delete then re-install your dating app? An exploratory research on the behavior of frequently re-installing dating app with the post-acceptance model of IS continuance, attachment style and problematic use.
  • Just buy it! Would you pay for meme advertisement? Exploring the advertising effect of meme marketing with ELM
  • The impact of Augmented reality and electronic Word-ofMouth on Brand Attitude and Purchase Intention: Taking IKEA Place
  • 印象管理策略跟分享意圖的關聯：檢視圖文作家的臉書貼文風格(available in Chinese only)
  • 是糾正還是加深誤解？以不同的更正方式檢驗逆火效應－以「萊豬議題」為例(available in Chinese only)
  • 星座運勢是偽科學嗎-以第三人效果檢視之(available in Chinese only)
  • Heart to heart: Discuss the influence of the Uncertainty Reduction Theory on convergence behavior from the condition of use sticker
  • 免費可以養付費？以雙重中介假說和數位生活型態探討Spotify使用者的訂閱意願(available in Chinese only)
  • 以遊戲化八角框架與擬社會互動初探《動物森友會》NPC與玩家的互動歷程(available in Chinese only)
  • 耳道經濟的崛起：以一致性和雙碼理論檢視閱聽人對Podcast內容與產品置入的記憶、態度及採用意圖(available in Chinese only)
  • 機器人報你知？以新聞聊天機器人降低人們對於萊豬議題的極化態度(available in Chinese only)
  • 迷與新科技 －以擬社會互動、擬社會關係與期望確認模型探討Lysn Bubble(available in Chinese only)
  • 互聯網發展背景下公眾綠色行為的的轉變—以「螞蟻森林」為例(available in Chinese only)
  • 討拍能否刷存在？以資溝理論探討影響討拍文回應意願之因素—以 Instagram 限時動態為例(available in Chinese only)
  • 影響疫情中兩岸餐飲外送平台使用意圖之因素—以 Foodpanda 和美團外賣為例(available in Chinese only)
  • 探討虛擬人像在不同社群媒體平台的使用意向-以 LINE 和 Facebook 為例(available in Chinese only)

Journal articles and conference presentations in 2020

Journal name

Humanities and Social Sciences

Author

  • Jing-wen Xu, Philip Lin

Title

  • Exploring Femininity in Online Games: A Study on Professional Female Esports Players

Conference name

第15屆傳播管理發展與趨勢學術研討會

 

 

 

 

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Annual Conference Of Taiwan Academy for Information Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

BAMI 2020 Business Administration and Marketing Innovation Conference

Author

  • 吳冠穎、賴芷媛、林怡秀
  • 余世章、林容伊、吳冠穎
  • Wen-Ping Yao, Sz-Han Chen, Chia-Ching Yu
  • Zhan-xiao Mao, Ting Su, Tian-ang Chen
  • Chia-Ching Yu,  Ping-Yao Wen, Sz-Han,Chen
  • Jun-ze Zhou, Ker-ou Su, Xuan-zhu Li
  • Chun-Yen Lin, Guh-A0 Gao
  • Hui-Wen Lin,  Shiang-Ni Fu, Jun-ze Zhou
  • Kai-chu Hung, Cheng-Ting Peng
  • Tian-ang Chen, Zhan-xiao Mao, Ting Su
  • Shi-yun Huang, Jun-yan Lin, Ting-en Jian
  • Guo-hui Chong, Ting-en Jian, Shi-yun Huang
  • 李睿廷、鄭宇芯、方泓升、張馨允
  • 李睿廷、鍾國暉、蘇可柔
  • 陳亭安、蘇可柔、陳思翰
  • 黃詩云、余佳靜、文品堯
  • 簡廷恩、余佳靜、林俊延
  • 蘇可柔、陳亭安、鍾國暉
  • 蘇婷、陳天昂、吳冠穎
  • 蘇婷
  • 林怡秀、賴芷媛
  • 賴芷媛、林怡秀、黃雅文
  • 賴芷媛、林怡秀、池姵萱

Title

  • 電影類型與影評影音懶人包風格之情緒說服研究(available in Chinese only)
  • 數位廣播APP「外部因素」對使用者的態度及黏著度影響之研究(available in Chinese only)
  • To discuss Uses and Gratifications of audiences watching YouTube food broadcast video
  • Internet Generation
  • The initial study for the sense of national subjugation of people in Taiwan under Hong Kong Anti-Government Protest
  • The Social Communication Effect of YouTube Thumbnail Features: Taking Entertainment, Education, Music and Game Channels
  • Elders lead the trend: Exploring the motivation of sharing and using info-pictures from the perspective of social capital
  • Study With Me! The Research of「Study Vlog」by the Uses and Gratifications Theory
  • Effects of Different Forms of Advertising Consistency
  • The Relationship between the use of Social Media Mapping, Performance and Personality Traits:Comparison of Instant Messaging Software Usage between Chinese and Taiwanese College
  • The Correlation Studies between E-cigarette and the Third Person Effect
  • Exploring the impact of political humor films on political emotion by political dissatisfaction: A case study of the presidential election in 2020
  • 以恐懼訴求與第三人效果探討模仿網紅行為‍(available in Chinese only)
  • 檢視「一支穿雲箭」的採用意圖：以創新傳佈理論和政治傾向探討(available in Chinese only)
  • 如果面試你的是 AI，你服不服？ 以違反預期理論探討面試官可信度及評分認知與態度(available in Chinese only)
  • 「監視」有助於感情升溫嗎？以關係不確定性初探伴侶間溝通模式經由使用小帳對親密關係滿意度之影響(available in Chinese only)
  • 寂寞的中高齡世代：以情緒性及社會性寂寞，探討人格特質與社群圖像使用行為間的關聯(available in Chinese only)
  • 沒有比較，沒有傷害！？初探 Instagram 隱藏讚數對貼文焦慮與頻率的影響(available in Chinese only)
  • 疫情報導中黨媒與市場化媒體的媒體間議題設定效應──以人民日報及財新網為例(available in Chinese only)
  • 為何炫富？大學生炫耀性消費行為意圖探究(available in Chinese only)
  • 「廣播時代又回來了？」以延伸型整合科技接受模型探討 Podcast 使用者採用因素(available in Chinese only)
  • 粉紅色有沒有用？女性候選人的色彩運用於政治行銷之能力形象初探—以 2018 九合一選舉為例(available in Chinese only)
  • 台灣基督宗教信徒在 Facebook 的意見表達—以同性婚姻合法化為例(available in Chinese only)

Journal articles and conference presentations in 2019

Conference name

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

69th annual conference of theInternational Communication Association, ICA

 

The annual conferenceof the International Association for Media and Communication Research, IAMCR

 

Annual Conference Of Taiwan Academy for Information Society

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

第16屆傳播與媒體生態學術研討會:

 

 

 

 

2019數位傳播-賽博光廊暨飆心立藝學術研討暨作品發表會

 

 

2019年「媒介與環境」國際學術研討會

Author

  • Yi-dan Li, Meng-tian Yu
  • 林容伊、陳晨、游善芸
  • Wan-yin Liang, Yue-ting Wu, Rong-yi Lin,Cail-ing Yang
  • Xiny-ing You, You-hua Zhang, Jia-yi
  • Ya-wen Huang, Guan-ying Wu, Wan-yin Liang
  • Zhao-qi Dong, Yu-jie Li, Zhi-yuan Lai
  • Ting-yu Liu, Hui-ping Huang
  • Cheng Ting Peng, Tai-Yee Wu*, Yaxuan Chen, David J. Atkin
  • Huai-kuan Zeng, Shu-Chu Li

 

  • 楊曉彤、汪佳儀、吳冠穎
  • 張又驊、游欣穎、林宇豐
  • 黃雅文、蘇煒翔
  • 羅文宜、高憶瑄
  • 林宇豐、林怡秀、陳晨
  • 林容伊、林宇豐
  • 高谷豪
  • 池姵萱、李藝丹
  • 吳岳庭、梁皖茵、賴芷媛
  • 余夢甜、李藝丹
  • 李宥潔、張又驊、董曣棋
  • 汪佳儀、余世章
  • 陳雅璇
  • 汪佳儀、楊曉彤、張晏嘉
  • 陳晨、池姵萱

Title

  • The influence of contextual relevance of online drama on advertising effect and continuous viewing intention
  • 你被限時動態綁架了嗎？Instagram限時動態使用動機與行為研究(available in Chinese only)
  • Personality and Self-presentation Strategies on Image-based Instagram
  • A Making-up ‘Authentic
  • Social media Effect of 2018 Mayor Candidates
  • Investigate the factors contributing to collect behavior in Tik tok from the viewpoint of Mimetic Isomorphism
  • Parasocial Interaction, Loyalty Behavior and Self-Identity of Band Fans on Taiwan Independent Bands
  • Comparing and modeling: Verifying the social influences of fitspiration on male Instagram users’ workout intention‍
  • Forceful languages and their effects on persuasiveness: Using psychological reactance theory to examine the issue of micro-plastic contamination’‍
  • 性別意識之語藝分析：以女人迷臉書粉絲專業形塑幻想主題為例(available in Chinese only)*最佳學生論文佳作獎
  • 我Pay！台灣行動支付採用因素的再發現：以LINE Pay為例(available in Chinese only)
  • 越「派」越受歡迎？台北捷運線角色代言人對品牌之影響(available in Chinese only)
  • 人生好難，厭給誰看？以「延伸整合型科技接受模式」探討厭世貼圖的使用行為(available in Chinese only)
  • 高手在民間：以違反預期理論探討翻唱作品的態度與行為(available in Chinese only)
  • 梗在哪裡？以道德情緒及心理距離探討觀看地獄梗圖感知‍(available in Chinese only)
  • 暴力手遊中女玩家使用行為之初探：以《絕地求生刺激戰場》手遊為例‍(available in Chinese only)
  • 分心世代：檢視人格特質與媒體多工者之使用與滿足‍(available in Chinese only)
  • 都是新科技惹的禍？論新科技對學業拖延之影響‍(available in Chinese only)
  • Instagram限時動態廣告生動性與資訊性之廣告效果初探‍(available in Chinese only)
  • 〈聊天機器人有效嗎？以期望確認理論看聊天機器人的滿意度與持續使用意願〉‍(available in Chinese only)
  • 〈MV預告片與消費者態度及行為之初探：以韓國流行音樂為例〉(available in Chinese only)
  • 〈你／妳是腐男腐女嗎？－以社會文化性閱聽人分析看台灣BL網路劇閱聽人〉(available in Chinese only)
  • 〈探討不同類型的非店舖購物與衝動購物及人格特質之相關性〉(available in Chinese only)
  • 〈我是閱聽眾，也是創作者－－以接收分析理論探討彈幕對閱聽人之互動娛樂效果〉(available in Chinese only)

Journal articles and conference presentations in 2018

Conference name

TAICHI 18第七屆台灣人機互動研討會

 

 

 

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

 

Annual Conference Of Taiwan Academy for Information Society

Author

  • 鄭琪臻、Yi-Wei Lai, Yi-Feng Hsu, Yen-Ting Lin and Ting-Yu Lin
  • 鄭琪臻（李峻德教授合著）
  • Xiao-ting Huang, Bing-ying Wu, Qi-zhen Zheng
  • Bing-ying Wu, Xiao-ting Huang
  • Yan-jie Jiang , Hui-ru  Shi, Yi-ting Hong
  • Yi-fei Hu, Gan-lin Nan, Ren-hao Zheng
  • Ren-hao Zheng, Yu-han Xu
  • 黃筱婷、吳秉穎 、史惠如
  • 張庭瑋、游善芸、張依茜
  • 范毓婷、江彥節、古偉助
  • 史惠如、鄭任好、彭晟庭
  • 游善芸、徐于涵、董音
  • 胡逸飛、江彥節、范毓婷
  • 彭晟庭、范毓婷、張庭瑋

Title

  • A System That Assist Family Caregivers Of Olders With Dementia
  • 輔助桌遊設計之酷獵研究卡牌實現
  • Hunger Marketing and Third-person Perception on Purchase Intention
  • An Study of Continuance Intention and Sharing Behavior for Live Stream Video of Internet Celebrity
  • There Are No Ugly Women, Only Lazy Ones: To Examine Uses and Gratifications of YouTube Beauty Video Platform
  • The Effect of Cause-related Marketing And Electronic word-of-mouth on Consumer’s Purchase Intention
  • Performance on SNS: The Compared Differences between Facebook and Weibo
  • 比較下的產物－以社會比較理論探討Instagram使用心理反應與持續使用行為(available in Chinese only)
  • 愈廢愈愛看：廢但有趣的認知情感雙歧態度－以Instagram限時動態為例(available in Chinese only)
  • 以理性行為理論架構為延伸，論觀看社群發文後之從眾行為如何影響消費者行為意圖(available in Chinese only)
  • 生動性寫作、情緒與危機傳播：檢視危機事件之生動性寫作與情緒對組織態度與行為意圖之影響(available in Chinese only)
  • 我超討厭中配！中文配音對觀看韓劇享樂沉浸與持續觀看意圖之影響(available in Chinese only)
  • 線下體驗與線上購買，消費者offline to online之動機探討－以「快時尚」品牌GU為例(available in Chinese only)
  • 我在主場！以2017臺北市大運探討國人線上線下的參與行為(available in Chinese only)

Journal articles and conference presentations in 2017

Conference name

Chinese Communication Society

 

 

 

 

 

 

 

 

 

 

Annual Conference Of Taiwan Academy for Information Society

 

 

 

 

 

 

 

TAI CHI’17

Author

  • Gan-lin Nan, Bai-rong Zhu, Pei-shan Yang
  • Wei-lin Liu, Jun-yuan Chen
  • Yao-qi Chen, Wei-ni  Fang, Yi-jia Liao
  • Shun-xin Hu, Yan-sheng
  • Yu-han Xu, Nai-jia Zheng, Meng-xuan Li
  • 李孟軒
  • 徐于涵、李孟軒
  • 廖珮羽、徐于涵
  • 劉怡辰、張依茜、劉威麟
  • Qi-zhen Zheng, Pei-yu Liao

Title

  • Hang out without Wallet: View the Factors That Affect Mobile Payment in Taiwan
  • Watching Movie at Home: Explore The Users
  • Taiwan ”s Online News and FDHs: Reappearance of Media and Other Landscapes in Post – Colonialist
  • Portrayals of Medical Professionals and asymmetrical doctor-patient interaction in Medical Drama
  • Let”s run! the influence of social function in sports game APP on self-identity-take Walkr as an instance
  • 分秒必爭搶好物!以現流海鮮為例-探討社群媒體直播拍賣使用經驗(available in Chinese only)
  • 你hold得住情緒嗎?探討在不同危機類型下情緒與組織危機策略對公眾反應之影響(available in Chinese only)
  • 長輩「Line」著你?!探討違反預期程度差異對Line溝通滿意度之影響(available in Chinese only)
  • 從動機與計畫行為理論看美妝Youtuber影片對消費者產品態度和購買意願的影響‍(available in Chinese only)
  • Use “Gift &Bomb” as metaphors for the notion of health: Take “Health Keeper” prototype app design for instance

Awards and honors in 2023

Awards

NYCU 111 Academic Year Student Outstanding Contribution Award

 

The Phi Tau Phi Scholastic Honor Society of the Republic of China – honor member

 

第二屆「ACT夢想家ESG影響力計畫」

 

 

 

The 6th ASIA PACIFIC CHINESE PR AWARDS – Certificate of Merit

Awardees

Yong-Zhen Guan

 

 

 

Yong-Zhen Guan

 

 

 

YUN-HSUAN, SU、LI-JUN, WENG、SZU-YU, LAI、SHIH-YU,HUNG、CHIH-LING, YEH

 

Yong-Zhen Guan、Yen-Yun Chen

Award-related information

National Yangming Chiao Tung University

 

 

 

The Phi Tau Phi Scholastic Honor Society of the Republic of China

 

 

One-stop solution: Playing tennis with science.

 

 

 

 

將來大冒險 – 將來銀行公關企劃

Awards and honors in 2022

Awards

The Phi Tau Phi Scholastic Honor Society of the Republic of China – honor member

 

Annual Conference Of Taiwan Academy for Information Society – the Honorable Mention Award

Awardees

  • Nai-jia Zheng
  • Yi-Chun Lai, Wei-Yi Chen, Chih-Ching Hsiao

Award-related information

  • The Phi Tau Phi Scholastic Honor Society of the Republic of China
  • 收回前請三思:探討使用 LINE「收回訊息」功能對網路交友的不確定性與未來互動預期之影響

Awards and honors in 2021

Awards

Annual Conference Of Taiwan Academy for Information Society – the Honorable Mention Award

 

The Phi Tau Phi Scholastic Honor Society of the Republic of China – honor member

Awardees

  • Jie-yu Tsai
  • Ting-en Jan

Award-related information

  • Heart to heart: Discuss the influence of the Uncertainty Reduction Theory on convergence behavior from the condition of use sticker
  • The Phi Tau Phi Scholastic Honor Society of the Republic of China

Awards and honors in 2020

Awards

Annual Conference Of Taiwan Academy for Information Society – the Excellence Award

Awardees

  • Shi-yun Huang, Jia-jing Yu, Pin-yao Wen

Award-related information

  • 〈「監視」有助於感情升溫嗎？以關係不確定性初探伴侶間溝通模式經由使用小帳對親密關係滿意度之影響〉(available in Chinese only)

Awards and honors in 2019

Awards

捷運車站設計策展大賽—最佳科技應用獎

 

 

 

 

Unilever Taiwan Careers Business competition – The first runner-up

 

Annual Conference Of Taiwan Academy for Information Society – the Honorable Mention Award

Awardees

  • He-lin Luo, Jia-xin Chen, Yan-xuan Xiao, Yi-zhen Xu, Cai-yu Guo

 

 

 

  • You-hua Zhang, Zhao-qi Dong, Jun-ze Zhou
  • Xiao-tong Yang, Jia-yi Wang, Guany-ing Wu

Award-related information

  • 「一家之寵」參賽作品關注寵物與人類社會日常的交集，並善用新媒體與新科技以提供民眾新鮮體驗，包含互動光牆、FRP大型陪伴動物模型、休息區寵物打卡點、腳印與寵物語言轉譯投影互動區等，並規劃結合東森寵物雲的服務，使民眾參觀展品的同時能接收到更多寵物相關資訊。(available in Chinese only)
  • 透過市場調查與使用者研究提出台灣頭皮護理市場洞察報告與B2B、B2C、快閃活動三項商業提案(available in Chinese only)
  • 〈性別意識之語藝分析：以女人迷臉書粉絲專頁形塑幻想主題為例〉(available in Chinese only)

Awards and honors in 2018

Awards

財團法人平安菁英教育基金會

 

 

The Phi Tau Phi Scholastic Honor Society of the Republic of China – honor member

Awardees

  • Sheng-ting Peng
  • Jun-yuan Chen

Award-related information

  • 菁英獎學金(available in Chinese only)
  • The Phi Tau Phi Scholastic Honor Society of the Republic of China

Awards and honors in 2017

Awards

Annual Conference Of Taiwan Academy for Information Society – the Excellence Award

 

The Phi Tau Phi Scholastic Honor Society of the Republic of China – honor member

 

聯合報系基金會

Awardees

  • Yu-han Xu, Meng-xuan Li,  Yi-jie Lai
  • Pei-qi Lu
  • Yi-qian Zhang

Award-related information

  • 〈你hold得住情緒嗎? 探討在不同危機類型下情緒與組織危機策略對公眾反應之影響〉(available in Chinese only)
  • The Phi Tau Phi Scholastic Honor Society of the Republic of China
  • 王惕吾新聞獎學金(available in Chinese only)

Awards and honors in 2016

Awards

Annual Conference Of Taiwan Academy for Information Society – the Excellence Award

Awardees

楊佩珊、黃博億、許庭瑜

Award-related information

探討情境學習對科學興趣之影響－－以醫療劇《麻醉風暴》為例 (available in Chinese only)

Orientation and Welcome Party in 2022

Feeling shy? Come to the welcome party! You will get all the tips to make the most of your graduate years.

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Picnic in 2023

On a spring afternoon, there is nothing better to do than share food, have some laughs, and gossip with your best friends.

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Christmas party in 2022

Before Christmas, we always get together to celebrate and wish each other well.

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Communication Workshop in 2021

The annual workshop is open to the public to provide prospective students with the opportunity to get to know us.

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Farewell Party in 2021

At the farewell party, we say goodbye and give the best wishes to our graduates.

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Campus Resources

Graduate School Admission Information
NYCU Library

Periodicals and Magazines

Chinese Communication Society
Mass Communication Research
Business Next
Digital Wall
Common Wealth Magazine

Database and Theses

Taiwan Communication Survey (TCS)
iSURVEY
UDN Data

Related Departments and Institutes

The Graduate Institute of Journalism, National Taiwan University
Department of Advertising, National Cheng Chi University
Department of Radio and Television, National Cheng Chi University
The Institute of Industrial and Commercial Design, National Taiwan University of Science and Technology
The institute of Applied Arts, National Yang Ming Chiao Tung University
The institute of Industrial Design, National Cheng Kung University
HCII, Carnegie Mellon University
HCI Group, Standford University
SSI, National University of Singapore

Future