13 papers by members of the Institute of Communication Studies (ICS) were accepted for presentation at the Annual Conference of the Taiwan Communication Association 2024, Communication and Democratic resilience.
More information (in Chinese) about the accepted research papers can be found at:
http://www.tcataiwan.org/conference/index.asp
※ CHEN,HUNG-YU、PAN, YU-CHENG、Shu Yi Huang
〈When the News comes to Me? The Impact of AI Literacy and Algorithmic Awareness on News Overload and News – Finding – Me perception With Algorithmic Resistance as a Mediating Effect〉
※ Wang Yi Wen、PI EN JU、Wang Yue
〈Underage Endorsement of Luxury Brands? Exploring Underage Endorser Matching and The Influence of Presumed Influence on Subsequent Behavioral Strategies in Luxury Brands〉
※ Wan Lin Sun、Yizhen Chen、Chia-Jou, Yu
〈Voice of Credibility? A Study on the Influence of AI Gender and News Type on News Credibility〉
※ Estella Lee、Wei Wang 、Chia Wen Hsu、Yong-Zhen Guan
〈Exploring human brand extension of celebrities through self- congruity theory: a case study of Taiwanese celebrity instant noodles.〉
※ YangYunLong、YANG, LINGYU、HUANG, SSU-CHI
〈Going with the flow and having an alternative party? Use the Uses and Gratifications Theory to explore the needs, satisfactions and identity of gamers using the abstract culture of the Internet〉
※ Li Zhi-Rong、Tseng,WanYun 、CHU,CHING-WEN
〈”Insta” Striking a Chord : Examining the Impact of Social Media Interactivity on the Intention of Stray Animal Adoption Through the Lens of the Social Identity Model of Collective Action (SIMCA) and Instagram Interactivity affordance〉
※ Lai Yun Nien、CHANG, TAI-HSUAN、YING-HSUAN CHEN
〈The Impact of Brand Attachment and Brand Community Engagement on Purchase Intention: A Case Study of Dcard GOODY〉
※ YING-HSUAN CHEN、CHEN, HSIN WEI、Hui-Ling ,Liao、Ting Yi Chiang
〈Do you know yourself well enough? Exploring the impact of psychological test advertisements on advertising effectiveness and sharing intention〉
※ Chia-Jou, Yu、TSAI, CHIALING、Wan Lin Sun
〈Exploring the motivation for watching political satire shows, the impact on political attitude and political participation — The case of “The Night Night Show”〉
※ PAN, YU-CHENG、WU, LI-YU、Hui Hsuan Liu
〈Emulating Me in the Community: Investigating the Intention of Using AI-Generated Images as Avatars on Social Media through Self-Presentation and Technology Acceptance Model〉
※ Tseng,WanYun、CHU,CHING-WEN、Li Zhi-Rong
〈Manipulating Voters” Hearts through Short Videos? Exploring the Intensity of Public Engagement with Political Short Videos and Its Impact on Presidential Candidates” Favorability, Polarization, and Intentions for Offline Political Participation.〉
※ TSAI, CHIALING、CHEN,HUNG-YU、YANG, ZHENG-HSIN
〈A correlation study on creators” self-disclosure, message privacy and parasocial interaction on social media platform: Ａcase study on Instagram broadcast channel〉
※ Yizhen、Chia-Jou, Yu、Wan Lin Sun
〈Will AI Be the Next Secret Weapon for Influencers? Investigating the Impact of Influencer-Generated AI Content and Viewer Responses on Audience Behavioral Intentions〉
