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專任師資

吳泰毅 副教授

美國康乃迪克大學(University of Connecticut)傳播學系博士

【聯絡資料】

03-5712121 # 58209
taiyeewu@nycu.edu.tw

Website

【任教課程】

  • 傳播理論
  • 網路空間與社群
  • 大眾媒介與資訊社會
  • 說服傳播
  • 說服理論與實務
  • 多變量分析(合授)
  • 整合行銷傳播專題

【學術專長】

  • 媒介效果理論在網路傳播之應用
  • 電腦中介傳播及社群媒體對閱聽人情緒、使用動機和行為之影響
  • 使用者原創內容(user-generated content)在網路行銷、網路新聞等領域中的角色與影響

【經歷】

  • 國立交通大學傳播研究所助理教授,2017-2021
  • 康乃迪克大學傳播系講師(Instructor of record),2013-2016
  • 康乃迪克大學傳播系教學助理(Teaching assistant),2013-2017
  • 康乃迪克大學傳播系體保生課輔老師( Tutor for student athletes in Department of Communication),2012-2013
  • 中華經濟研究院輔佐研究員,2009-2011

【榮譽事蹟】

  • 國立交通大學績優導師(108學年度)
  • 美國AEJMC 2018年年會傳播科技組(CTEC Division)教師論文競賽亞軍
  • 美國Journalism& Mass Communication Quarterly期刊2017年最佳論文評審服務

【期刊論文】(2009年後)

  • Wu, T.-Y. (2021). Proactive opinion expression avoidance about same-sex marriage on social media: Acceptance, reactance, and self-censorship. Mass Communication and Society, 24(6), 918-942. https://doi.org/10.1080/15205436.2021.1905848
  • Yang, D., Wu, T.-Y., Atkin, D. J., Ríos, D. I., & Liu, Y. (2021). Social media portrait-editing intentions: Comparisons between Chinese and American female college students. Telematics and Informatics, 65, 101714.
  • Xu, X., Wu, T.-Y., & Atkin D. J. (2021). Effects of website credibility and brand trust on responses to online behavioral advertising. Journal of Communication Technology, 4(2), 32-57. https://doi.org/10.51548/joctec-2021-009
  • Lo, S.-Y., Li, S. C. S., & Wu, T.-Y. (2021). Exploring psychological factors for COVID-19 vaccination intention in Taiwan. Vaccines9(7), 764. https://doi.org/10.3390/vaccines9070764
  • Wu, T.-Y., Xu, X., & Atkin, D. (2020). The alternatives to being silent: Exploring opinion expression avoidance strategies for discussing politics on Facebook. Internet Research, ahead-of-print. https://doi.org/10.1108/INTR-06-2018-0284
  • Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2020). A click is worth a thousand words: Probing the predictors of using click speech for online opinion expression. International Journal of Communication, 14, 2687–2706.
  • Lee, Y.-I., Phua, J., & Wu, T.-Y. (2020). Marketing a health Brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention. Health Marketing Quarterly, 37(2), 138–154. https://doi.org/10.1080/07359683.2020.1754049
  • Peng, C.-T., Wu, T.-Y., Chen, Y., & Atkin, D. (2019). Comparing and modeling via social media: The social influences of fitspiration on male Instagram users’ work out intention. Computers in Human Behavior, 99, 156-167. https://doi.org/10.1016/j.chb.2019.05.011
  • Wu, T.-Y., & Atkin, D. (2018). To comment or not to comment: Examining the influences of anonymity and social support on one’s willingness to express in online news discussions. New Media & Society, 20(12),4512-4532. https://doi.org/10.1177/1461444818776629
  • Wu, T.-Y., & Lin, C.A. (2017). Predicting the effects of eWOM and online brand messaging: Source trust, bandwagon effect and innovation adoption factors. Telematics and Informatics, 34(2), 470-480. https://doi.org/10.1016/j.tele.2016.08.001
  • Wu, T.-Y., & Atkin, D. (2017). Online news discussions: Exploring the role of user personality and motivations for posting comments on news. Journalism& Mass Communication Quarterly, 94(1), 61-80. https://doi.org/10.1177/1077699016655754

【會議論文】(2009年後)

  • Yang, D., Atkin, D., Rios, D., Wu, T.-Y., & Liu, Y. (2021, May). Social media selfie/portrait-editing motivations: Comparisons between Chinese and American female college students. Paper presented at the 71st annual (virtual) conference of the International Communication Association (ICA).
  • Zeng, H.-K., Wu, T.-Y., & Atkin, D. (2020, August). Fake news or alternative facts? Veracity assessment of the content and comments of unfamiliar news. Paper will be presented at the 103rd annual conference of the Association for Education in Journalism and Mass Communication (AEJMC)—converted from San Francisco, CA to virtual due to COVID-19.
  • Wu, T.-Y. (2020, May). Proactive opinion expression avoidance about same-sex marriage on social media: Acceptance, reactance, and self-censorship. Paper presented at the 70th annual conference of the International Communication Association (ICA)–converted from Australia to virtual due to COVID-19.
  • Peng, C.-T., Wu, T.-Y., Chen, Y., & Atkin, D. (2019, May). Comparing and modeling: Verifying the social influences of fitspiration on male Instagram users’ workout intention. Paper presented at the 69th annual conference of the International Communication Association (ICA), Washington, D. C.
  • Xu, X., Wu, T.-Y., & Atkin, D. (2019, March). Effects of perceived agency of tracking, brand trust and website credibility on privacy concerns toward online behavioral advertising. Paper presented at the 2019 American Academy of Advertising (AAA) Annual Conference, Dallas, TX.
  • Wu, T.-Y., Xu, X., & Atkin, D. (2018, August). The Alternatives to being silent: Exploring the opinion expression avoidance strategies for discussing politics on Facebook (2nd place winner in CTEC faculty paper competition). Paper presented at the 101st annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, D. C.
  • Radin, M., Rainear, A. M., Wu., T.-Y., Xu, X. & Atkin, D. (2017, October). Environmental attitudes impact on environmental conceptions and perceived potency of Recycling Terms. Poster Presentation at the 56th New England Psychological Association Annual Meeting, Newton, MA.
  • Wu, T.-Y., Oeldorf-Hirsch, A., & Atkin, D. (2017, August). No comments, but a thumbs-down: Estimating the effects of spiral of silence on online opinion expression. Paper presented at the 100th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.
  • Wu, T.-Y., & Atkin, D. (2017, May). Exploring the predictors of the spiral of silence in online news discussions. Paper presented at the 67th annual conference of the International Communication Association (ICA), San Diego, CA.
  • Lee, Y.-I, Phua, J, & Wu, T.-Y. (2017, May). Advertising a health product brand on Facebook: The effects of valence of reaction icons and brand post comments on brand attitude, trust, purchase intention and eWoM intention. Paper presented at 67th annual conference of the International Communication Association (ICA), San Diego, CA.
  • Chen, H., & Wu, T.-Y. (2017, April). Factors predicting the Internet adoption worldwide: A longitudinal analysis between 2000 and 2013. Paper presented at the 87th annual convention of the Southern States Communication Association (SSCA), Greenville, SC.
  • Wu, T.-Y., & Lin, C. A. (2016, August). Assessing the influence of eWOM and online brand messages on consumer decision-making: Source trust, bandwagon effect and innovation adoption factors. Paper poster presented at the 99th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), Minneapolis, MN.
  • Wu, T.-Y., & Lin, C. A. (2015, August). The effects of online consumer reviews on brand evaluation, attitude and purchase Intent. Paper poster presented at the 98th annual conference of the Association for Education in Journalism and Mass Communication (AEJMC), San Francisco, CA.
  • Wu, T.-Y., & Atkin, D. (2015, May). Online news comments: Exploring the role of user personality, self-efficacy, and motivations. Paper presented at the 65th annual conference of the International Communication Association (ICA), San Juan, PR.

【研究計畫】

  • 食安風險中的民意、科學與政治:以「美豬進口爭議」為例。科技部專題研究(MOST 110-2511-H-A49-004 -)計畫主持人。
  • 社交媒體中意見表達的抗拒與規避研究。科技部專題研究(MOST 108-2410-H-009-044 –SSS)計畫主持人。
  • 網路沉默螺旋的進化與重塑:台灣社群媒體使用者意見表達規避策略初探。科技部專題研究(MOST 107-2410-H-009-054 –SSS)計畫主持人。

【國內外期刊工作】

論文審查人:

  • Journalism & Mass Communication Quarterly (Top reviewer service, 2017)
  • New Media & Society
  • Annals of the International Communication Association
  • Internet Research
  • Information, Communication and Society
  • Mass Communication and Society
  • Mobile Media & Communication
  • Behaviour & Information Technology
  • International Journal of Communication
  • Chinese Journal of Communication
  • Journal of Communication Technology
  • The Information Society
  • 《傳播與社會學刊》
  • 《資訊社會研究》
  • 《中華傳播學刊》