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Full-time Faculty

HUANG, HUIPING

Professor / Director

【Contact info】

Tel: 03-5712121 #58222
Mail: hphuang@nycu.edu.tw

【Educational Background】

Ph.D. in Mass Communication, University of Wisconsin-Madison

【Courses Taught】

  • Environmental & Health Communication
  • Internet and New Media Marketing
  • Special Topic on New Media, Environment and Communication
  • New Media and Communication Workshop

【Research Area】

  • Science/Technology Communication
  • Environmental Communication
  • New Media Marketing Communication
  • Issue Commutation Strategies

【Experience】

  • Professorin the Institute of Communication Studies, NCTU
  • Associate Professor in the Institute of Communication Studies, NCTU
  • Associate Professor in the Department of Adult & Continuing Education, National Taiwan Normal University
  • Science & Technology Reporter for The Economic Daily News

【Honor】

  • NCTU Research Award
  • The 8th Global Communication Forum 2018 Best Paper Award
  • National Taiwan Normal University 2009 Academic Year Teaching Excellence Award
  • National Taiwan Normal University Academic Paper and Book Awards
  • Chinese Communication Society 2003 Annual Conference Outstanding Paper Award
  • National Science Council Research Award (A)
  • The Economic Daily News Best Article Award

【Journal Publications】(After 2009)

  • Huang, Huiping, & Nan, Ganlin (2023). Factors influencing continuance intention of time-sharing cars. Sustainability, 15, 10625. (SSCI/SCIE)
  • Su, Ting, & Huang, Huiping (corresponding author). The intermedia agenda-setting effects between party news media and commercial news media: The case of Weibo hot issues from 2013 to 2020. Mass Communication Research, 152, 101-159. (TSSCI)
  • Liou, Ting-Yu, & Huang, Huiping (corresponding author) (2022). Parasocial interaction, loyalty behavior and self-identity of band fans on Taiwan independent bands’ Facebook fan pages. Journal of Audio-Visual Communication, 52, 109-138.
  • Huang, Zi-Yun, & Huang, Huiping (corresponding author) (2018). The impact of science issue infographics on reading experience and comprehension. Chinese Journal of Science Education, 26(3), 197-218. (TSSCI)
  • Huang, Huiping (2018). The first-person or third-person effects? Investigating the two-tier self-other perceptual disparities of global warming and their impact. Mass Communication Research, 134, 41-87. (TSSCI) (MOST103-2511-S-009 -012 -MY3)
  • Weng, Chen Yu, & Huang, Huiping (corresponding author) (2017). A study on the use behavior of LINE TV based on the UTAUT2 and digital lifestyle scale. Information Society Research, 33, 17-64.
  • Huang, Huiping (corresponding author), Liu, Zhen, & Zhi, Fei (2017). An exploratory study on the features and communication effects of science communication Websites across the Taiwan Strait— The cases of Guokr.com and PanSci.tw. Communication and Society, 39, 93-132. (TSSCI)
  • Huang, Huiping (2016). Inspecting Taiwan’s media education for children from the teaching cases between 1999-2011. Mass Communication Research, 129, 143-193. (TSSCI)
  • Huang, Huiping (2016). An analysis of the advocacy strategies and discourse of a citizen group— The anti-seal product appeal by Environment and Animal Society of Taiwan. Journal of Communication Research and Practice, 6(2), 243-283. (TSSCI) (NSC100-2410-H-003- 071)
  • Huang, Huiping (2016). Media use, environmental beliefs, self-efficacy, and pro-environmental behavior. Journal of Business Research, 69, 2206-2212. (SSCI)(MOST103-2511-S-009 -012 -MY3)
  • Huang, Huiping (2011). A preliminary study on the development of children’s media education in Taiwan. Journal of Education Research, 210, 62-69.
  • Li, Ying (corresponding author), & Huang, Huiping (corresponding author) (2011). Paradigm shift of indigenous science education: Analysis of the TV Science program Little Science Hunters from multicultural education perspectives. Chinese Journal of Communication Research, 20, 1-47. (TSSCI) (NSC97-2515-S-003- 015-MY3)
  • Huang, Huiping (2010). Frame-rich, frame-poor: An investigation of the contingent effects of media frame diversity and individual differences on audience frame diversity. International Journal of Public Opinion Research, 22(1), 47-73. (SSCI) (NSC89-2412-H-003-006-SSS)
  • Huang, Huiping (2009). An exploratory study on deliberative reporting, civic cognitions and deliberation. Chinese Journal of Communication Research, 15, 167-216. (TSSCI) (NSC93-2412-H-003-005)

【Conference Papers】(After 2009)

  • Huang, Huiping (2023). The impact of weight loss regulatory focus and fit on perceived risk and behavioral intention. Paper presented at the virtual platform of the 2023 Greater China Visiting Scholar Symposium.
  • Huang, Huiping, & Liu, Weilin (2021). What expectations have been confirmed? Clarifying expectation-confirmation congruity with task-technology fit and online/offline features for the continuance intention of mobile shopping apps. Paper presented at the virtual platform of American Marketing Association Winter Academic Conference.
  • Fu, Shiang-Ni, Huang, Huiping, Li, Tsai-Wen, & Liao, Lanqi (2021). The impact of social media hashtag features on consumer attitude and behavior. Paper presented at the 2021 annual conference of the Chinese Communication Society, Taipei.
  • Liou, Ting-Yu, & Huang, Huiping (2019). Parasocial interaction, loyalty behavior and self-identity of band fans on Taiwan independent bands’ Facebook fan pages. Paper presented at the 2019 annual conference of the Chinese Communication Society, Taipei.
  • Huang, Huiping (2018). Inspecting Taiwan’s media education for children from teaching cases. Paper presented at the 8th Global Communication Forum & ICA Postconference, Prague, Czech.
  • Huang, Huiping, & Lin, Chia-Nien (2018). Impact of perceived risk and UTAUT2 on the use of mobile payments. Paper presented at the 8th Global Communication Forum & ICA Postconference, Prague, Czech.
  • Huang, Zi-Yun, & Huang, Huiping (corresponding author) (2018). The impact of science issue infographics on reading experience and comprehension. Paper presented at the 2018 annual conference of the Chinese Communication Society, Xiangshan, Hsinchu.
  • Huang, Huiping (2016). Individual- and societal-level consequences of global warming media use and energy saving and carbon reduction coverage. Paper presented at the 2016 World Conference on Climate Change. Valencia, Spain.
  • Huang, Huiping (2016). Exploring the impact of global warming media use, energy saving and carbon emission reduction coverage on environmental actions. Paper presented at the International Conference on Environmental Toxicology and Ecological Risk Assessment, Phoenix, AZ.
  • Huang, Huiping (2016). Message framing of energy saving and carbon emission reduction coverage across major news media. Paper presented at the annual conference of the International Association for Media and Communication Research, Leicester, UK.
  • Huang, Huiping, Liu, Zhen, & Zhi, Fei (2016). An exploratory study on the features and communication effects of science communication Websites across the Taiwan Strait— The cases of Guokr.com and PanSci.tw. Paper presented at the 2016 Annual Conference of the Chinese Communication Society. Minxiong, Chiayi County, Taiwan.
  • Weng, Chen Yu, & Huang, Huiping (corresponding author) (2016). A study on the use behavior of LINE TV based on the UTAUT2 and digital lifestyle scale. Paper presented at the 2016 Annual Conference of the Chinese Communication Society. Minxiong, Chiayi County, Taiwan.
  • Huang, Huiping (2016). Using a synthetic model to examine the impact of global warming media use on three types of pro-environmental behavior. Paper presented at the Annual Conference of the International Communication Association. Fukuoka, Japan.
  • Huang, Huiping (2015). First- or third-person effects? Investigating the two-tier self-other perceptual disparities of global warming communications. Paper presented at the Global Entrepreneurship and Innovation in Management Conference. Taichung, Taiwan.
  • Huang, Huiping (2014). An analysis of the features and frames of energy saving and carbon reduction news. Paper presented at the 2014 Communication and Technology Symposium, Hsinchu.
  • Huang, Huiping, Chen, Suiting, & Lin, Yiting (2013). An analysis of Taiwan’s media education for children. Paper presented at the 2013 International Conference of Taiwan Association for Educational Communication and Technology, Taipei.
  • Huang, Huiping (2013). The Mayan Doomsday cacophony: Public discourses of scientists and the media from the perspective of deliberative democracy. Paper presented at the 2013 Communication and Technology Symposium, Hsinchu.
  • Huang, Huiping (2013). An analysis of the advocacy strategies and discourse of an environmental group— The anti-seal product appeal by Environment & Animal Society of Taiwan. Paper presented at the 2013 annual conference of the Chinese Communication Society, Xinzhuang, New Taipei City.
  • Li, Ying, & Huang, Huiping (2011). Science communication from multicultural perspectives— Audience analysis of Little Science Hunters on Taiwan Indigenous TV. Paper presented at the 2011 Communication and Technology Symposium, Hsinchu.
  • Huang, Huiping (corresponding author), Yang, Pei Lun, & Huang, Ying Jia (2010). Exploring the principle of reciprocity as a marketing communication strategy. Paper presented at the 2010 International Conference on Advertising and Public Relations, Taipei.
  • Li, Ying, Huang, Huiping, & Sung, Pei-Shan (2010). An analysis of the creation of a TV science program—The case of Little Science Hunters on Taiwan Indigenous TV. Paper presented at the 2010 International Conference on Science Communication, Taipei.

【Books】(After 2009)

  • Huang, Huiping (2022). Errors in science popularization and communication: Media and scientific literacies as antidotes. In L. Kuo & Y. Chen (Eds.), Media literacy in the age of new communication technologies: Be a smart audience (pp. 183-206). Taipei: Yeh Yeh Book Gallery.
  • Huang, Huiping (2022). How to cultivate a smart audience: The advance of media education. In L. Kuo & Y. Chen (Eds.), Media literacy in the age of new communication technologies: Be a smart audience (pp. 229-252). Taipei: Yeh Yeh Book Gallery.
  • Huang, Huiping (2018). Public issue communication strategies and effects. Taipei: Yeh Yeh Book Gallery.

【Research Projects】

  • Huang, Huiping (Principal Investigator). An investigation on media coverage of melamine tableware, audience perceived risk, information seeking and avoidance behavior. Ministry of Science and Technology research project (MOST110-2511-H-A49-013)
  • Huang, Huiping (Principal Investigator). The impact of weight loss regulatory focus and fit on perceived risk and behavioral intention. Ministry of Science and Technology research project (MOST108-2511-H-009-009-015)
  • Huang, Huiping (Principal Investigator). A study on the relationship between environment documentaries and environmental civic literacy. Ministry of Science and Technology research project (MOST106-2511-S-009-008-MY2)
  • Huang, Huiping (Principal Investigator). A study on the message framing of energy savings and carbon emission reductions and the mechanisms of framing effects on the audience. Ministry of Science and Technology research project (MOST103-2511-S-009-012-MY3)
  • Huang, Huiping (Principal Investigator). A study of the third and first person effects of global warming. Integrated Research Project of the Research Center for Humanities and Social Sciences at National Chiao Tung University.
  • Huang, Huiping (Principal Investigator). A case study on the communication strategies of an environmental conservation group from the perspective of deliberative democracy. National Science Council research project (NSC100-2410-H-003-071).
  • Huang, Huiping (Principal Investigator). An exploratory study on the principle of reciprocity as a message communication strategy. National Science Council research project (NSC98-2410-H-003- 068-SSS).
  • Huang, Huiping (CO-Principal Investigator) An analysis of a TV science program from multicultural education perspectives: The case of Little Science Hunters. National Science Council research project (NSC97-2515-S-003- 015-MY3).
  • Huang, Huiping (Principal Investigator). An exploratory study on the model and effects of deliberative news reporting. National Science Council research project (NSC93-2412-H-003-005).
  • Huang, Huiping (Principal Investigator). Exploring the mechanisms of framing effects. National Science Council research project (NSC89-2412-H-003- 006-SSS).
  • Huang, Huiping (Principal Investigator). A cross-cultural study on the media, group conformity, and opinion formation processes. The National Youth Commission, Executive Yuan research project.

【Domestic and International Journal Work】

  • Reviewer of the Asian Journal of Communication (SSCI)
  • Reviewer of Communication Monographs (SSCI) (2014-)
  • Reviewer of Environmental Communication (2020-)
  • Reviewer of the International Journal of Environmental Research and Public Health (SCI) (2014-)
  • Reviewer of the International Journal of Public Opinion Research (SSCI) (2010-)
  • Reviewer of Sustainability (SSCI) (2016-)
  • Reviewer of the International Journal of Press/Politics (SSCI) (2013-)

  • Reviewer of the Journalist Forum, National Taiwan University
  • Reviewer of Journal of Educational Practice and Research (TSSCI) (2019-)
  • Reviewer of the Journal of Business Administration (2018-)
  • Reviewer of Chang Gung Journal of Humanities and Social Sciences (2017-)
  • Reviewer of the Journal of Communication Research and Practice (TSSCI) (2015-)
  • Reviewer of the Journal of Communication & Society (TSSCI) (2014-)
  • Reviewer of the Journal of Information Society (2017-)
  • Reviewer of the Journal of Management and Business Research (TSSCI) (2018-)
  • Reviewer of the Arts Review (2015-)
  • Reviewer of the Chinese Journal of Communication Research (TSSCI) (2007-)
  • Reviewer of Mass Communication Research (TSSCI) (2005-)
  • Editorial Board Member of Mass Communication Research (TSSCI), Associate Editor and Book Review Editor (2005-2007)