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Full-time Faculty

LO, SHIH-YU

Associate Professor

【Contact info】

03-5712121 #58206
shihyulo@nycu.edu.tw

Lab Website

【Educational Background】

Ph. D. in Psychology, University of Sydney

【Courses Taught】

  • Visual Communication
  • Introduction to Psychology
  • Communication and Cognitive Psychology
  • Perceptual Psychology
  • Communication Technology of Topic Cathedra
  • Special Topic on Communication: Statistics and SPSS
  • Special Topic on Communication: Statistics and R
  • Multivariate Analysis

【Research Area】

  • Visual Attention
  • Memory
  • Applications of Psychology to Human-Computer Interactions

【Experience】

  • 2019- Associate Professor, NYCU
  • 2014-2019 Assistant Professor, NCTU
  • 2013-2014 Postdoctoral Researcher, University of Sydney

【Honor】

  • Excellent Teaching Award, National Yang Ming Chiao Tung University, 2021
  • Excellent Teaching Award, National Chiao Tung University, 2019

【Journal Publications】（After 2009）

  • Hung, Y. S., & Lo, S. Y., (2024). Competence or morality? Investigating how psychological distance moderates individuals’ attitudes toward organizations’ behavioral ambivalence. Current Psychology. https://doi.org/10.1007/s12144-023-05560-7 (SSCI Journal)
  • Zeng, H. K., Lo, S. Y., & Li, S. C. S. (2023). Credibility of misinformation source moderates the effectiveness of corrective messages on social media. Public Understanding of Science. https://doi.org/10.1177/09636625231215979 (SSCI Journal)
  • Lo, S.-Y., Lai, C. Y. (2023) Investigating how immersive virtual reality and active navigation mediate the experience of virtual concerts. Scientific Reports, 13: 8507.  https://doi.org/10.1038/s41598-023-35369-0 (SCIE Journal)
  • Lo, S. -Y., Lai, Y. Y., Liu, J. C., & Yeh, S. L. (2022) Robots and sustainability: Robots as persuaders to promote recycling. International Journal of Social Robotics. https://doi.org/10.1007/s12369-021-00828-z (SCIE Journal)
  • Li, S. C. S., Lo, S.-Y., Wu, T. Y., & Chen, T. L. (2022). Information Seeking and Processing during the Outbreak of COVID-19 in Taiwan: Examining the Effects of Emotions and Informational Subjective Norms. International Journal of Environmental Research and Public Health, 19(15), 9532. https://doi.org/10.3390/ijerph19159532 (SSCI Journal)
  • Li, S. C. S., Wu, T. Y., Zeng, H. K., & Lo, S.-Y. (2022). Channels Adopted for Information Seeking during COVID-19: Comparing Social Media with News Media and Interpersonal Communication in Taiwan. International Journal of Environmental Research and Public Health, 19(15), 9321. https://doi.org/10.3390/ijerph19159321 (SSCI Journal)
  • Lo, S.-Y. (2021). Empathy reduces susceptibility to false memory. Scientific Reports, 11(1), 22903. doi: https://doi.org/10.1038/s41598-021-02281-4 (SCIE Journal)
  • Lo, S.-Y., Li, S.-C. S., & Wu, T.-Y. (2021). Exploring Psychological Factors for COVID-19 Vaccination Intention in Taiwan. Vaccines, 9(7), 764. doi: https://doi.org/10.3390/vaccines9070764 (SCIE Journal)
  • Lo, S.-Y., King, J.-T and Lin, C.-T (2020). How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study. Frontiers in Psychology, 11:1580. doi: https://doi.org/10.3389/fpsyg.2020.01580 (SSCI Journal)
  • Lo, S.-Y., & Wang, Y.-S. (2019). Bad words prevail: Negatively charged Chinese characters accelerate attentional selection and preoccupy cognitive resources for consolidation. Attention, Perception, & Psychophysics, doi: https://doi.org/10.3758/s13414-019-01758-9 (SSCI Journal)
  • Lo, S.-Y. & Yeh, S. L. (2018). Does “a picture is worth 1000 words” apply to iconic Chinese words? Relationship of Chinese words and pictures. Scientific Reports. doi: https://doi.org/10.1038/s41598-018-25885-9‍ (SCIE Journal)
  • Lo, S. Y. (2018). Attention without awareness: Attentional modulation of perceptual grouping without awareness. Attention, Perception, & Psychophysics, 80(3), 691-701.doi:https://doi.org/10.3758/s13414-017-1474-7‍ (SSCI Journal)
  • Lo, S. -Y & Holcombe, A. O. (2014). How do we select multiple features? Transient costs for selecting two colors rather than one, persistent costs for color-location conjunctions. Attention, Perception, & Psychophysics, 76(2):304-21. doi: https://doi.org/10.3758/s13414-013-0573-3‍ (SSCI Journal)
  • Lo, S.-Y., Howard, C. J., & Holcombe, A. O. (2012). Feature-based attentional interference revealed in perceptual errors and lags. Vision Research, 63, 20-33. doi: https://doi.org/10.1016/j.visres.2012.04.021‍ (SCIE Journal)
  • Lo, S.-Y. & Yeh, S.-L. (2011). Independence between implicit and explicit processing as revealed by the Simon effect. Consciousness and Cognition, 20, 523-533. doi: https://doi.org/10.1016/j.concog.2010.11.007‍ (SSCI Journal)

【Books】

  • Lo,S. -Y. (2017). Selecting multiple features delays perception, but only whentargets are horizontally arranged. In C. J. Howard (Ed), Temporal Sampling andRepresentation Updating. Progress in Brain Research, Vol. 236. (pp. 143-161).doi: https://doi.org/10.1016/bs.pbr.2017.06.010

【Research Projects】

  • National Scientific and Technology Council (Taiwan) Research Project Grant: Exploring how interactive media moderate the effect of self-representation and empathy on false memory. (NSTC 111-2410-H-A49-065). Aug 2022~Jul 2024
  • Ministry of Science and Technology (Taiwan) Research Project Grant: Investigating how empathy influences message communication and human-robot interactions from psychological and neuroscientific perspectives (MOST 108-2628-H-009-001-MY2). Aug 2019~ Jul 2022
  • Ministry of Science and Technology (Taiwan) Research Project Grant: How does gender stereotype affect perception and memory: Investigated with neuroscience, psychology and communication approaches (MOST 106-2410-H-009-027-MY2). Aug 2017 ~ Jan 2020
  • Ministry of Science and Technology (Taiwan) Research Project Grant: Does perceptual grouping lead to simultaneous processing of the constituent elements? (MOST 104-2410-H-009 -001). January 2015~ December 2015